By Atoyebi Nike
Scanfrost, one of Nigeria’s leading home and kitchen appliance brands, has announced award-winning chef and Guinness World Record holder Hilda Baci as its newest brand ambassador.
The company described Hilda’s passion, resilience, and creativity as a perfect reflection of Scanfrost’s core values of reliability, innovation, and quality.
Speaking on the partnership, Mr. Ajit Nair, Group Managing Director of C.G.C.L, said, “We are delighted to welcome Hilda Baci to the Scanfrost family. Her authenticity, energy, and entrepreneurial drive reflect the values that have guided Scanfrost for over four decades. Together, we look forward to inspiring Nigerians to create memorable experiences at home and beyond.”
Also commenting, Mr. Ashok Dimri, Business Head at C.G.C.L, noted that Hilda’s influence transcends the kitchen. “She embodies resilience, creativity, and ambition the same values we build into every Scanfrost product,” he said.
In her remarks, Hilda Baci expressed excitement about the partnership, describing it as “a full-circle moment.” She said, “Scanfrost has been part of our homes for generations, and partnering with them feels like coming home. It’s a brand that represents hard work, trust, and real Nigerian living everything I stand for.”
Mr. Alfred Jarikre, Marketing Manager at Scanfrost Nigeria, added that Hilda brings “a fresh, youthful, and dynamic energy” to the brand, emphasizing that the collaboration is not just an endorsement but “a storytelling journey that shows how everyday Nigerians can make more of their moments with Scanfrost.”
Under the partnership, Hilda will feature in Scanfrost’s advertising campaigns, digital content, and lifestyle initiatives across Nigeria, with a focus on food, family, and home innovation.
