By Atoyebi Nike
The Government of Ghana has issued a stern warning to MultiChoice Ghana, demanding a 30% reduction in DStv subscription prices by August 7 or face the suspension of its broadcasting license.
The ultimatum comes amid growing public anger over recent price hikes, with officials accusing the pay-TV provider of charging Ghanaian customers significantly more than viewers in other African countries—despite the strengthening of the local currency, the cedi.
In April, MultiChoice raised DStv package prices by 15%, a move the government now deems “unjustified.”
Member of Parliament Samuel Nartey George, a vocal critic of the pricing model, said Ghanaians were being “exploited” and urged the company to implement fairer regional pricing.
MultiChoice Ghana has responded, saying a 30% cut is “not tenable” due to operational expenses, but confirmed that talks with regulators are ongoing.
Analysts warn that if both sides fail to reach an agreement, thousands of subscribers in Ghana could lose access to DStv services.
