By Atoyebi Nike
Meta, the parent company of Facebook, has stepped up its enforcement efforts by removing over 10 million fake profiles and 500,000 spam accounts in the first half of 2025. The company said these actions target impersonators and accounts spreading fake engagement.
In a statement released Monday, Meta said itâs tightening rules to promote original content. Pages that repeatedly share recycled or unedited contentâincluding videos with watermarksâwill lose monetisation access and see reduced visibility on usersâ feeds.
To support original creators, Meta is testing tools that trace reposted content back to the source and is enhancing content insights on its Professional Dashboard. Creators can now monitor their post performance and see if their pages risk penalties.
Meta also warned against misleading captions and excessive hashtags. These new guidelines will roll out gradually in the coming months.
Meanwhile, YouTube announced it will demonetize low-effort, repetitive content but clarified that AI-enhanced storytelling is still allowed under its updated policy.
